The Link Between Metadata and Sales

NIELSEN BOOK RELEASES ITS LATEST FINDINGS: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES

Following the success of the Nielsen White Paper: The Link Between Metadata and Sales published in 2012, Nielsen Book undertook a new study and the initial results were presented at the BIC New Trends Seminar last September. Nielsen Book analysed the link between the completeness of metadata and book sales – and has for the first time run a parallel analysis to cover the US book market – the early results of the US Study were presented at the Frankfurt Book Fair in October.

NIELSEN BOOK STUDY: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES
 
UK Study

US Study

Email: marketing.book@nielsen.com